Client Overview
A county-wide library system focused on increasing awareness of programs, events, and community resources across multiple branches.
Challenge
- Reaching diverse audiences across different age groups and communities
- Promoting a wide range of programs, events, and initiatives
- Limited visibility beyond existing patrons
- Need to drive both awareness and in-person participation
Strategy
SAS implemented a multi-channel community outreach strategy designed to maximize visibility and engagement:
- Targeted digital advertising (Display, Video, and Paid Social)
- Geotargeting campaigns across Anne Arundel County
- Campaigns promoting events, seasonal programs, and initiatives
- Organic social support to increase engagement and visibility
- Creative messaging tailored to families, students, and local residents
Results
- Strong increase in campaign impressions and community reach
- Increased awareness of library programs and services
- Growth in engagement across social and digital channels
- Higher participation and visibility for key events and initiatives
Key Takeaway
SAS helped expand the library’s reach beyond its existing audience, delivering targeted,
cost-efficient campaigns that increased awareness and community engagement.