Client Overview
A premium boat dealership representing multiple high-end brands, focused on increasing sales and expanding visibility across a competitive regional market.
Challenge
- Long sales cycles for high-ticket purchases
- Seasonal demand fluctuations
- Limited visibility into digital impact on in-person sales
- Hesitation around maintaining ad spend during slower months
Strategy
SAS implemented a multi-channel awareness and demand capture strategy:
- Search and display campaigns targeting high-intent buyers
- Video and streaming campaigns showcasing inventory and lifestyle
- Geofencing targeting events, marinas, and competitor locations
- Retargeting funnels to stay top-of-mind during long buying cycles
- Creative production including video and testimonial content
Execution
- Segmented campaigns by product type and buyer intent
- Adjusted budgets based on seasonality and inventory priorities
- Implemented cross-device retargeting for sustained engagement
- Leveraged event-based targeting to capture in-market audiences
Results
- Increased website traffic and engagement from high-value users
- Growth in branded search and direct traffic
- More showroom visits and qualified inquiries
- Improved efficiency through strategic budget allocation
- Strong top-of-funnel performance supporting long sales cycles
Key Takeaway
SAS aligned digital strategy with a high-consideration purchase journey, creating consistent visibility and engagement from initial awareness through final decision.