Client Overview
A home renovation and construction company serving Anne Arundel and surrounding counties needed to increase qualified leads for high-value projects like kitchens, bathrooms, and full home renovations.
Challenge
- Highly competitive local market
- Inconsistent lead quality
- Limited brand awareness compared to larger competitors
- No structured digital funnel
Strategy
SAS implemented a lead-generation focused digital ecosystem:
- Google Search campaigns targeting high-intent services (e.g., “bathroom remodel near
me”) - Google Display & Performance Max for expanded reach and visual engagement
- Paid social campaigns showcasing completed projects and testimonials
- Website optimization to improve conversion rates
- Geo-targeting by county to maximize local relevance
Execution
- Built campaigns around specific services and project types
- Used before/after visuals to drive engagement on social platforms
- Implemented conversion tracking for calls and form submissions
- Continuously optimized based on cost-per-lead and engagement metrics
Results
- Consistent increase in qualified inbound leads
- Improved conversion rates on landing pages
- Strong engagement across social and display channels
- Reduced cost-per-lead while increasing lead volume
- Established a predictable pipeline of high-value projects
Key Takeaway
Through a strategic mix of search intent capture and visual storytelling, SAS helped the contractor build a reliable, scalable lead generation engine.