Client Overview
A medical practice specializing in vein treatments and aesthetic services sought to increase patient volume while building awareness for both medical necessity procedures and elective cosmetic services.
Challenge
- Balancing insurance-based procedures vs. cash-pay aesthetic services
- Low visibility in competitive local medical searches
- Limited patient awareness of available treatments
- Difficulty tracking ROI across multiple service lines
Strategy
Strategic Advertising Solutions developed a dual-path patient acquisition strategy to support both medical and aesthetic growth:
- Google Search campaigns targeting high-intent medical keywords (e.g., vein treatment, varicose vein pain relief)
- Google Display & retargeting to educate and nurture prospective patients
- Meta (Facebook/Instagram) campaigns focused on aesthetic services and before/after storytelling
- Local SEO & Google Business Profile optimization to improve map pack visibility
- Content strategy (blogs + service pages) to capture organic traffic and support SEO
Execution
- Segmented campaigns by service type (medical vs. aesthetic)
- Developed tailored messaging:
- Medical: symptom-based, insurance-friendly messaging
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- Aesthetic: results-driven, lifestyle-focused creative
- Implemented full conversion tracking (calls, form fills, appointment requests)
- Leveraged geo-targeting to focus on high-value patient areas
Results
- Strong increase in qualified patient inquiries across both service lines
- Google Ads delivered consistent high-intent leads at efficient cost-per-click
- Meta campaigns significantly improved brand awareness and engagement for aesthetic services
- Growth in organic traffic driven by blog and SEO improvements
- Clear visibility into Source/Medium attribution, enabling smarter budget allocation
Key Takeaway
By separating and optimizing for two distinct patient journeys, SAS helped the practice maximize both insurance-based revenue and high-margin aesthetic services, creating a more balanced and scalable growth model.
Industries We Drive Results In
- Dental & Healthcare
- Medical & Aesthetics
- Home Services
- Builders/Contractors
- Marine & Luxury Products
- Legal & Professional Services
- Retail