Client Overview
A national provider of telecommunications and infrastructure solutions serving businesses, contractors, and enterprise clients.
Challenge
- Reaching highly specific B2B decision-makers
- Long sales cycle with multiple touchpoints
- Limited visibility outside existing relationships
- Need to generate qualified leads, not just traffic
Strategy
SAS developed a targeted, multi-channel B2B strategy focused on reaching the right
audiences and driving engagement:
- LinkedIn and programmatic display targeting by industry and job function
- Geofencing at industry events and competitor locations
- Google Ads campaigns capturing high-intent B2B searches
- CTV & video to build brand awareness with decision-makers
- Retargeting campaigns to stay in front of engaged prospects
- Landing page optimization focused on lead generation
Results
- Increased visibility among targeted B2B audiences
- Growth in qualified website traffic and engagement
- Stronger brand recognition across key markets
- Improved lead quality through refined targeting strategies
- More consistent pipeline of inbound inquiries
Key Takeaway
SAS helped expand beyond traditional outreach by implementing a data-driven, targeted B2B marketing strategy that drives awareness, engagement, and qualified leads.