Client Overview
A growing dental practice with multiple locations in Maryland (Gambrills & La Plata) sought to increase new patient acquisition while improving visibility in highly competitive local search markets.
Challenge
- Limited online visibility in key service areas
- Inconsistent lead flow across locations
- Heavy reliance on referrals and organic traffic
- No clear attribution across marketing channels
Strategy
Strategic Advertising Solutions implemented a full-funnel digital marketing strategy focused on high-intent patient acquisition:
- Google Ads (Search + Performance Max) targeting emergency, cosmetic, and general dentistry keywords
- Google Local Services Ads (GLSA) to dominate top-of-page placements
- Geo-targeted landing pages for Gambrills, La Plata, and surrounding areas
- Local SEO enhancements including optimized Google Business Profiles
- Call tracking & GA4 Source/Medium reporting for full attribution visibility
Execution
- Built location-specific campaigns to align with patient search behavior
- Optimized ad copy for urgency-driven services (e.g., “same-day emergency dentist”)
- Layered audience targeting with demographic and in-market signals
- Continuously refined campaigns based on conversion data
Results
- Significant increase in qualified phone calls and form fills
- Google Ads became the primary driver of new patient leads
- Achieved above-industry benchmark CTR (~3%+)
- Improved cost-per-lead efficiency month-over-month
- Strong growth in local search rankings and map visibility
Key Takeaway
By combining paid search dominance with localized SEO strategy, SAS transformed the practice into a consistent, scalable patient acquisition engine.